Branding • Copywriting • Content Creation • Design •
Perfected for Coaches • Clinicians • Health Practitioners •
Reena, the head coach and creator of the Amazon Sourcer Accelerator Program, identified a gap in her sales page and sales copy. She felt that her messaging, particularly in communicating the program’s mission, was not effectively conveying her intentions. Despite having a valuable product, Reena struggled with positioning and messaging, as copywriting was not her forte.
Scope of Work
- Interview: Conducted comprehensive interviews with Reena to gather insights into her background, mission, target audience, and product. This ensured that we accurately captured her essence and vision for the program.
- Brand Message and Voice Strategy Session: Collaborated with Reena to develop a brand message and voice strategy that aligned with her mission and resonated with her target audience. This session laid the foundation for crafting compelling and authentic copy.
- Market Research: Conducted thorough market research to identify opportunities for positioning the Amazon Sourcer Accelerator Program as the premier choice among competitors. This informed our strategy for optimizing Reena’s offer and messaging.
- Offer Optimization: Utilized insights from market research to optimize Reena’s offer using the Godfather Offer Formula, ensuring that it stood out and provided maximum value to potential clients.
- Sales Page Copy: Developed persuasive and engaging sales page copy that effectively communicated the program’s benefits, mission, and value propositions. The goal was to capture the attention of potential clients and drive conversions.
- Marketing Strategy: Collaborated with Reena to develop a comprehensive marketing strategy that encompassed various channels and tactics to maximize reach and engagement.
- Social Media Launch Assets: Designed cover photos and social media posts to support the program’s launch and create buzz on social media platforms.
Deliverables
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Other Roles & Responsibilities
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results
With just two days of organic marketing and an eight-day open cart period, Reena achieved her highest sales to date, reaching six figures. The optimized sales page copy, combined with the strategic marketing efforts, effectively communicated the value of the Amazon Sourcer Accelerator Program and drove significant conversions.
Testimonial
“
Her professionalism and organization throughout our collaboration were truly remarkable.
I am thrilled to share my experience working with Ara. Her professionalism and organization throughout our collaboration were truly remarkable. Ara’s expertise in copywriting not only exceeded my expectations but also impressed my entrepreneur friend, who expressed interest in hiring Ara for their own projects. Ara’s onboarding process was exceptional, and I found myself inspired to implement a similar system in my own business due to its efficiency and effectiveness. In addition to her impressive skills, Ara’s intelligence, talent, and kindness shone through in every interaction. Working with Ara has been a true blessing, and I am incredibly grateful for her contributions to our successful launch.
— Reena O.
CEO, Amazon Sourcer Accelerator Program
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Branding, Copywriting, Content Creation, and Design
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