Branding • Copywriting • Content Creation • Design •
Perfected for Coaches • Clinicians • Health Practitioners •
Initially, Doctor P’s online brand lacked the cohesiveness needed to truly represent her identity and resonate with her target audience. To bridge this gap, we embarked on a holistic solution to redefine and elevate her brand.
Scope of Work
- Brand Bible: We conducted multiple strategy calls with Doctor P to ensure clarity in her brand identity and story (mission, vision, values, purpose, tagline, Unique Value Proposition, message pillars, brand archetype, etc.). We crafted a distinctive brand voice and narrative to resonate with her target audience.
- Brand Design: We held several strategy sessions with Doctor P to define her story and how she’d like it communicated through the design of her online presence. Establishing a Strong Brand Recall was crucial. Consequently, we crafted a visually striking brand identity design to leave a lasting impression on her audience, ensuring that her online presence reflected the essence of her brand.
- Market Research: After conducting a SWOT analysis and defining Doctor P’s target client, we created a detailed client persona to guide our strategies.
- Copywriting: We presented the copy to Doctor P and her key team members, gaining approval or revision requests, and applying the revisions.
Deliverables
Brand Design Deliverables:
- Logo and logo variations
- Fonts selection
- Color palette
- Themes and templates
- Product design
- Visual elements and assets
Copy Deliverables
- Website Copy: The goal of the website copy was to create compelling content for key pages – home, about, programs, and contact us – ensuring alignment with the newly established brand identity.
- Sales Funnels: We developed persuasive sales funnels for Doctor P’s challenge, membership, and mastermind programs. The purpose of these funnels was to guide potential clients through a series of steps (lead gen page, sales page, checkout page, and thank-you page) to ultimately convert them into paying clients.
- Marketing Scripts: Crafting effective marketing scripts was essential to convey Doctor P’s message clearly and persuasively. These scripts were designed to resonate with her audience and compel them to take action.
- Video Sales Letters (VSLs): VSLs were created to engage Doctor P’s audience visually and emotionally, delivering key messages effectively and driving conversions.
- Email Sequence Copy: We developed various email sequences, including welcome emails, engaging sales sequences, abandoned cart reminders, warm-up emails, and follow-ups to nurture leads. These sequences were tailored to reinforce Doctor P’s brand and maintain communication with her audience across different touchpoints.
Other Roles & Responsibilities
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results
The transformation was not just visual; it was a strategic shift that resonated with Doctor P’s audience.
The success of our collaboration led to an ongoing partnership, with Doctor P retaining our services for continuous brand refinement and strategy, as well as copy deliverables.
Testimonial
“
It’s rare to find professionals who genuinely care about your business and consistently deliver outstanding results.
Working with Ara and Cess on our branding and copy has been a breeze. They have systems and skilled people in place that made the onboarding, project management, and delivery quite smooth. While my ambitious plan initially overwhelmed me, these ladies guided me and my team through the entire process with ease. Beyond the brand and copy project, I’ve extended our collaboration to include brand visuals, website design and development, and more, because it’s rare to find professionals who genuinely care about your business and consistently deliver outstanding results. That’s why I can’t recommend Ara and their team enough! The brand identity design that Cess created for me was stunning. It resonated deeply with me and truly reflected my essence. The colors, symbols, logo, and every element told a story connected to mine. Nothing was included just for show. The entire process—from the interview to the design presentation, to the selection and revisions—was conducted in an organized, professional manner. I have used this brand identity design extensively, from my website and sales pages to course materials and more. I am proud to showcase this branding, and Cess is a truly talented woman who listens and creates art that embodies my story, heritage, and expertise.
— Doctor P.
Hormone and Wellness Doctor, OBGYN
BRAND DESIGN & CONVERSION COPY
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Branding, Copywriting, Content Creation, and Design
Perfected for Coaches, Clinicians, & Health Practitioners
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