Branding • Copywriting • Content Creation • Design •
Perfected for Coaches • Clinicians • Health Practitioners •
Pawsitive Care Veterinary Clinic is a full-service animal healthcare provider dedicated to offering compassionate and high-quality medical services for pets. The clinic caters to a wide range of pet needs, from routine wellness exams and vaccinations to complex surgeries and emergency care. Their mission is to ensure every pet is treated with the utmost care and love, providing peace of mind to pet owners.
Scope of Work
To create a comprehensive brand identity, marketing materials, and a fully functional sales page for Pawsitive Care Veterinary Clinic, aimed at increasing their visibility and attracting new clients while reinforcing trust with existing customers.
Key Components:
- Brand Identity Development:
- Name brainstorming and finalization
- Tagline creation
- Logo design and color palette development
- Typography selection
- Brand guidelines document (including usage of logo, colors, fonts, and tone of voice)
- Sales Page Creation:
- Copywriting for the sales page, including detailed descriptions of services
- Integration of SEO best practices to improve search engine visibility
- Design and layout of the sales page, consistent with the new brand identity
- Development of a mobile-responsive and user-friendly sales page on the clinic’s website
- Additional Marketing Materials:
- Business cards and letterhead design
- Brochures or flyers outlining services
- Social media graphics and templates
- Email newsletter templates
Deliverables
- Brand Identity Package:
- Finalized logo in various formats (JPEG, PNG, SVG)
- Brand guidelines document
- Font files and color codes
- Sales Page:
- Completed and live sales page with integrated appointment booking system
- SEO-optimized content
- Analytics setup to track page performance
- Marketing Materials:
- Print-ready business cards and letterhead
- Digital copies of brochures/flyers
- Social media graphic templates (in Canva or other preferred format)
- Email newsletter template files
Other Roles & Responsibilities
- Provide initial input on brand identity preferences, target audience, and clinic goals.
- Coordinate between the client and creative team, ensuring deadlines are met and deliverables are aligned with the project scope.
- Manage timelines, budget, and communication to ensure the project progresses smoothly.
LANDING PAGE DESIGN
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Branding, Copywriting, Content Creation, and Design
Perfected for Coaches, Clinicians, & Health Practitioners
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