Branding • Copywriting • Content Creation • Design •
Perfected for Coaches • Clinicians • Health Practitioners •
The Center of Bliss LLC is a healthcare center specializing in natural medicine for modern families. Their approach integrates Eastern Medicine practices to offer complementary care that addresses various stages of life, from pediatrics to elderly care. They emphasize the importance of skilled healthcare practitioners and a serene office environment to facilitate the healing process.
Scope of Work
The project involved rebranding and redesigning The Center of Bliss LLC’s website. The previous website, created back in the 2000s, had become a significant pain point for both the client and their visitors. The outdated design and structure made it difficult to update content and manage the site efficiently, leading to a cumbersome user experience. Visitors struggled to navigate the site, which negatively impacted their ability to find vital information about the center’s services. It was clear that a rebrand and redesign were not just aesthetic preferences but essential steps to address these critical issues.
Key Activities:
- Rebranding:
- Collaborated closely with the client to overhaul their brand identity, ensuring it aligned with their mission of providing natural and holistic healthcare. The rebrand was crucial in helping the center communicate its values more effectively and resonate with modern families seeking holistic care.
- Updated the brand’s visual elements, including the color palette, typography, and overall design aesthetic, to create a cohesive, contemporary look that reflects the center’s commitment to compassionate care.
- Website Redesign:
- Redesigned the outdated and difficult-to-navigate 4-page website, focusing on creating a user-friendly experience that makes it easy for visitors to find the information they need. The new site structure and design significantly improved navigation, addressing a major pain point for clients who previously struggled to access services and resources.
- Transferred existing blog posts from the old website to the new one, ensuring content continuity and relevance while improving the overall user experience.
- Integrated features that highlight their services and the stages of life they cater to, making it easy for visitors to find tailored information quickly.
- Photography Direction:
- Provided guidance on photography direction for the new branded site photos, ensuring that the imagery used on the website aligns with the updated brand identity and conveys the serene, compassionate care the center is known for.
Deliverables
- Rebranding Document: A document outlining the updated brand identity, including new visual elements and guidelines for their use.
- Website Design: A fully redesigned 4-page website that reflects the new brand identity, optimized for both desktop and mobile viewing. The new site not only looks modern but is also significantly easier to update and manage, solving the client’s previous challenges.
- Content Migration: Successful transfer of blog posts from the old website to the new one, with attention to preserving SEO value and content integrity.
- Photography Guidelines: A set of guidelines for the new branded site photos, ensuring consistency in the visual presentation of the brand.
Other Roles & Responsibilities
- Deliver the rebranded identity and website redesign within the agreed timeline.
- Ensure the website is user-friendly, visually appealing, and consistent with the new brand identity.
- Offer post-launch support for any minor updates or revisions required by the client.
WEBSITE RE-DESIGN & BUILD
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Old Branding & Website
Disclaimer: This is not our work
REVAMPED BRANDING & WEBSITE
Our work: a fully redesigned 4-page website that reflects the new brand.
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Branding, Copywriting, Content Creation, and Design
Perfected for Coaches, Clinicians, & Health Practitioners
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