Branding • Copywriting • Content Creation • Design •
Perfected for Coaches • Clinicians • Health Practitioners •
While The Loan Atlas had a clear mission, they needed more clarity and guidance in delivering their message. Our team stepped in early to help them prepare for their first launch, providing copy for many of their fundamental pages and email needs.
Scope of Work
- Brand Bible: Conducted multiple strategy calls with key members to ensure clarity in their brand identity and story (mission, vision, values, purpose, tagline, Unique Value Proposition, message pillars, brand archetype, etc.). Crafted a distinctive brand voice and narrative to resonate with their target audience.
- Market Research: Interviewed key team members and performed thorough market research to understand their client persona, market temperature, and competitors.
- Copywriting and Content Writing: Developed conversion-focused copy for The Loan Atlas, including website copy (home, about, book a demo page, resources, etc.), sales page copy for their premium membership, welcome email series, webinar pages, email sequences, and more.
- Collaboration: Attended weekly meetings to explain the copy to multiple key team members, gather their opinions and revision requests, and apply the necessary revisions.
Deliverables
- Website Copy: Created compelling and informative content for key pages, providing visitors with a clear understanding of The Loan Atlas’s offerings and mission.
- About Copy: Developed a captivating narrative that conveyed the unique story and essence of The Loan Atlas and each TLA Faculty member.
- Campaign Copy: Crafted engaging copy for various campaigns to drive awareness and participation.
- Email Copy: Developed a range of email sequences, including sales emails, abandoned cart emails, welcome emails, follow-up emails, warm-up emails, and more, designed to optimize communication with their audience across different touchpoints.
- Event Copy: Created impactful copy for events to enhance attendee engagement and participation.
- Webinar Copy: Crafted compelling scripts and promotional material for webinars to attract and educate their audience.
- Video Sales Letter: Developed persuasive video scripts to drive conversions and convey key messages effectively.
- Lead Magnet Email Sequence: Designed a strategic email sequence to nurture leads and maximize the impact of lead magnets.
- Social Media Copy: Crafted engaging and shareable content for various social media platforms to enhance online presence.
Other Roles & Responsibilities
Our copy team collaborated closely with other teams within The Loan Atlas to ensure the seamless integration and launch of the delivered copy.
results
- Successfully launched a membership, generating $720k in the first round through an evergreen funnel.
- Established a long-term partnership with The Loan Atlas, continuing to refine and enhance their brand strategy and delivering their copy needs.
Testimonial
“
A $720k launch from the ground up! Website, sales funnel, direct response copy—everything we needed—Ara can deliver!
After a decade in the marketing field, finding a copywriter who truly meets my high standards is a challenge. I have a pretty rigorous vetting process, and right from our first call, it was clear that Ara isn’t just a copywriter by profession—copywriting is her passion. She brings a natural marketer’s brain to the table, backed by extensive learning and hands-on experience. Ara is not only articulate but also a great communicator, well-read, with a deep understanding of the psychology of selling, funnels, and proven copy formulas. On the other hand, she’s very organized and thorough (probably with a touch of OCD, lol). Working with her is genuinely enjoyable, and I’m excited about having her around consistently. I’ve happily sent numerous clients and friends her way for their copy needs, and I’m confident that my referrals will be in good hands.
— Clockworke Digital
Marketing Agency, B2B Client
Conversion Copy
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Branding, Copywriting, Content Creation, and Design
Perfected for Coaches, Clinicians, & Health Practitioners
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