Project Overview: The project involved creating a comprehensive branding and brand design for Chronus Atelier. The goal was to establish a strong and cohesive brand identity that reflects the studio’s expertise in social media marketing, while also appealing to their target audience.

Key Activities:

1. Brand Identity Development:
   • Conducted a brand discovery session to understand Chronus Atelier’s values, mission, target audience, and unique selling propositions.
   • Developed a brand strategy that aligns with their business goals and market positioning.
2. Logo Design:
   • Created multiple logo concepts that reflect the studio’s modern and dynamic approach to social media marketing.
   • Finalized a logo design that captures the essence of Chronus Atelier’s brand.
3. Color Palette and Typography:
   • Developed a color palette that resonates with the brand’s identity, ensuring it is visually appealing and effective across various digital platforms.
   • Selected typography that complements the brand’s tone and style.
4. Brand Guidelines:
   • Created a detailed brand guidelines document that includes usage rules for the logo, color palette, typography, and other brand elements.
   • Provided guidelines for maintaining brand consistency across all marketing materials and platforms.
5. Visual Assets and Templates:
   • Designed a set of visual assets, including social media templates, business cards, and other branded materials.
   • Developed templates for social media posts, ensuring they are easily customizable and align with the brand’s visual identity.