Branding • Copywriting • Content Creation • Design •
Perfected for Coaches • Clinicians • Health Practitioners •
Willowbrook Medical Center is a general hospital that provides a wide range of healthcare services to the community. The hospital is dedicated to delivering high-quality medical care with a focus on patient comfort, safety, and satisfaction. They offer comprehensive services, including emergency care, surgery, outpatient services, and specialized treatments.
Scope of Work
Project Overview: The project involved rebranding and enhancing the online presence of Willowbrook Medical Center. The objective was to create a strong, professional brand identity that reflects the hospital’s commitment to excellent patient care and to develop a user-friendly website that effectively communicates their services and values.
Key Activities:
- Rebranding:
- Developed a new brand identity that conveys the hospital’s professionalism, trustworthiness, and commitment to patient care.
- Created visual elements, including a new logo, color palette, and typography, that align with the updated brand identity.
- Website Design:
- Designed a new website that is easy to navigate, with a clear structure that allows patients and visitors to find information quickly.
- Integrated key features such as an online appointment booking system, patient resources, and detailed service pages.
- Ensured the website is optimized for both desktop and mobile devices, providing a seamless user experience across all platforms.
- Visual and Media Assets:
- Provided guidance on the selection of images and media to be used on the website and other marketing materials, ensuring they are consistent with the hospital’s new brand identity.
- Designed visual assets such as banners, infographics, and patient testimonials to be featured on the website.
Deliverables
- Brand Identity Package: A comprehensive package that includes the new logo, color palette, typography, and brand guidelines.
- Website Design: A fully redesigned website that is user-friendly, informative, and aligned with the new brand identity.
- Visual Assets: A set of visual and media assets, including images, banners, and infographics, that enhance the website’s visual appeal.
Other Roles & Responsibilities
- Provide post-launch support, including minor updates and training for the hospital’s staff on managing the new website.
WEBSITE DESIGN & BUILD
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Branding, Copywriting, Content Creation, and Design
Perfected for Coaches, Clinicians, & Health Practitioners
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